Tristan Roberts is a brand Ambassador

Sociologists tell us that less than one percent of the population are happy in their chosen occupation so we were so stoked to hear that surfing superstar, Tristan Roberts is a brand ambassador for Boston Breweries. Boston appointed Roberts as the brand ambassador for their #NakedMexican craft beer earlier this month. Not only is this Hermanus local ecstatic about his choice of lifestyle but he is also extremely successful at what he does. Boston marketing executive Jacqui Barlow says that the Brewery is always on the lookout for special individuals, people who have qualities that set them above the rest and whose talents, passion and achievements are worthy of wider recognition. She indicated that the brewery was delighted when bodyboarder extraordinaire, Tristan Roberts accepted their offer to become the Naked Mexican Craft Beer Ambassador.

Tristan has been body boarding since the age of seven and watching him perform in the waves you’d think he was born and raised in the surf line. There aren’t enough surfing superlatives or clichés to describe the moves he pulls as he shreds the wave faces; even the names of the moves he performs can give you goosebumps. Grabbing big air, inverts, backflips, air reverse 360˚s, el rollos are just a few of the moves in Tristan’s repertoire. The energy of the sea transformed into spectacular human motion – there can be no more visceral sport on the planet.

Monster waves are no problem for Tristan

And talking about achievements… He is the current ISA Men’s World Champ, as well as the ASB Pro Junior World Champ. That’s World Champ, in both cases, in case you missed it. An incredible accomplishment for a young South African, but when you see Tristan carving his signature on the waves, you’ll understand exactly why he has reached these levels. He makes each wave his own, and like a jazz musician, he interprets the shifts and moods of each break. Tristan jams like the pro he is. His schedule is packed with upcoming events, with three in Portugal and two in the Canary Islands looming in September and October. Tristan’s open approach to life is confirmed when he tells you that Portugal is his favourite destination, not just because of the great breaks and Atlantic swells, but particularly because of the people. A down to earth attitude that belies his immense talent.

A Match Made in Heaven

Naked Mexican

When asked why he enjoys representing Naked Mexican Craft Beer, Tristan doesn’t miss a beat. “I will only support brands I believe in; Boston Breweries is a trendsetting company that is passionate about quality. Their open and supportive approach to marketing appeals to me; they are full of energy and celebrate winning. My kind of guys!”

Boston Breweries loves unique individuals; people who are not only expert at their chosen sport or occupation but who are passionate about life and who gives off an infectious energy. Tristan Roberts is the perfect example of this special type of human being, and Naked Mexican Craft Beer’s crisp dry taste is the ideal beverage for a World Class body boarder to slake a salty thirst.

And as an accompaniment to seafood – nothing better!